Pearl Lowe has revealed that she started to suffer from hair loss and thinning when she had her middle child.
It will happen to half of all women at some point in their lives, but now a new poll of more than 4,000 people in the UK suggests hair loss and thinning is the ultimate taboo.
The research by Viviscal hair supplements, reveals the lengths men and women will go to in disguising their hair loss. Tricks include colouring in their scalp with a pen and rubbing coffee into their scalp to hide the tell-tale signs.
The main causes of hair loss are thought to be lifestyle factors, such as stress, crash diets, hair extensions and also pregnancy.
The research also reveals the impact that our hair has on our lives with four fifths saying a good hair day would affect their mood, while a third say a bad hair day would make them feel self-conscious.
Watch the video below for behind the scenes styling of Pearl Lowe as well as nutritionist tips to aid hair growth.