The best sounds of urban nature have been revealed - including birdsong, buzzing bees, the rustling of leaves and rain falling, as we get set to embrace the better weather and great outdoors this spring.



The study[1] of 2,000 people commissioned by London Designer Outlet, found two thirds (69%) of people said nothing beats the sound of birdsong. Buzzing bees (33%), a trickling stream (56%), wind in the trees (48%) and rain falling (30%) also featured on the list. Over half (52%) of those surveyed cited butterflies are as their favourite thing to see in nature.

With the new spring/summer fashion season upon us, over half of us (58%) most look forward to getting outdoors and blue skies (27%), with nearly one in 10 planning to refresh their wardrobe and undertake home improvements for spring.

The study marks the launch of a new Go into the Wild campaign by the shopping centre, located in the heart of Wembley Park, that aims to reconnect families with the wonder of urban nature.

From Sunday 3rd April to Sunday 16th April 2023, families can explore the Go into the Wild Trail at the centre, hunting for clues to find London’s urban nature.

Despite nearly two thirds of Brits (68%) nationwide claiming they can confidently identify nature sounds, only half (52%) of those surveyed could identify a fox, wood pigeon (50%), blackbird (30%), common sparrow (40%), common toad (38%), red kite (29%) and badger (15%).

London Designer Outlet has released a new online quiz to put your nature knowledge to the test – and it’s surprisingly difficult. Can you tell your fox cry from a badger? What about the call of a native bird? The LDO Go into the Wild Quiz brings together 12 different animal sounds, from birds to mammals, and challenges you to identify the creature behind the sound effect.

The experience comes as over half (56%) of people say the sounds of bird song makes them happier, supported by growing evidence that shows spending time in nature can help with overall mental health.

A quarter (26%) claim they listen to nature sounds to relax at home, despite nearly a third of adults (35%) admitting to spending, on average, only 30 minutes in nature per week.

Those surveyed, cited improved mental wellbeing (70%), healthier air (64%), people being more likely to say hello (32%), stress relief (63%), to smell new smells (29%) and to forage for foods (7%) as the key benefits for spending time in nature.

Visit to take part in the online quiz and find out more about Wembley Park’s must-visit shopping destination, offering savings of up to 70% off RRP every

day on leading high street and lifestyle brands, more than 20 restaurant and refreshment outlets and a 9-screen cinema.

Michelle D’Vaz-Plant, Head of Marketing, London Designer Outlet spokesperson adds: “Nature provokes a sense of curiosity and wonder and we’re bringing the sounds of the wild into our centre. London Designer Outlet is open air with blue skies above and the perfect place for those shopping to enjoy spring days.

Committed to an immersive guest experience, enlivening the centre for spring and shining a spotlight on the incredible nature in our urban environment. We invite families to have fun, participate in the Go into the Wild trail, and benefit from our new Feeding Families for Less initiative, offering 20% off food across selected restaurants over the Easter holidays.”

Step outside the centre and you’ll find picnic-perfect pocket parks, making Wembley Park the ultimate Easter day-out destination in London for all the family. Stroll along the tree-lined boulevards, enjoy a picnic in one of our landscaped pocket parks or relax by the fountains for free.

Britain’s top 10 favourite things to see in nature:

  1. Trees – 70%
  2. Butterflies – 58.4%
  3. Waterfalls - 54.2%
  4. Fields – 48.6%
  5. Bees – 42%
  6. Wild terrain – 39%
  7. Birds of prey circling – 37%
  8. Deer running wild – 35.8%
  9. Starling murmuration – 24.1%
  10. Streams 8%

About London Designer Outlet  

London Designer Outlet (LDO) is the capital’s leading premium fashion and lifestyle outlet destination. Located in the heart of Wembley Park, London’s globally renowned entertainment district and 365-day neighbourhood. LDO is positioned next to world-class attractions, including Wembley Stadium and The OVO Arena, Wembley and is home to 70 outlet shops, restaurants and coffee shops, with year-round savings of up to 70 per cent off RRP – and during sales, up to 85 per cent off RRP – on brands including Lyle & Scott, Calvin Klein, Tommy Hilfiger, Nike, Puma, Converse, adidas, New Balance, Moss Bros, Dune and Levi’s. 

As much as a leisure destination as a place to shop, London Designer Outlet boasts 20 restaurants, bars and eateries, including Nando's, Pizza Express, Wagamama, Zizzi, TGI Friday’s, all of which open until late, making London Designer Outlet a day-to-night destination.

 Just 12 minutes from central London by Tube or rail, London Designer Outlet is well connected and serviced by the Jubilee and Metropolitan lines to Wembley Park, as well as national rail from Wembley Stadium station to Marylebone and out to the Chilterns.

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