Mo Farah has set a new Guinness World Record in the 100m sack race with a time of 39.91 seconds.
The event was part of Weetabix's Ultimate Sports Day where kids from two schools won a competition to take part in a sports day and spend the day with Mo.
His training methods have seen him win Olympic, World and European honours but Mo Farah took his preparation for the upcoming Commonwealth Games down a less conventional route today, by setting a new GUINNESS WORLD RECORDS title for the fastest 100m Sack Race.
Farah quite literally pulled the GUINNESS WORLD RECORDS title out of the bag at the Copper Box Arena at the Queen Elizabeth Olympic Park, which hosted the Weetabix Ultimate Sports Day.
The event saw four hundred kids enjoy the sports day of a lifetime at the home of London 2012. Mo hopped into achieving a GUINNESS WORLD RECORDS title with a time of 39.91 seconds.
Mo Farah said: "All athletes aspire to set world records, so I'm delighted to get this one at the Weetabix Ultimate Sports Day.
He added: "It was surprisingly difficult, but I'm hopeful I've got a record here that will stand for a long time."
Created to encourage UK kids to get more exercise, the Weetabix Ultimate Sports Day offered youngsters the chance to win a sports day at the Olympic venue. Kids were encouraged to design a unique and exciting obstacle they would like to see at their own sports day – with two winners seeing their creations come to life in the arena.
Maddie Cooper from Tetherdown Primary School in London and Ellis Stewart from Blofield Primary School in Norfolk saw their "Big Sky Obstacle Course" and "Hamster Ball" creations become reality and were delighted to show them off to Mo.
The "Big Sky Obstacle Course" is a series of obstacles inspired by clouds and includes a giant slide and go-karts, while the "Hamster Ball" sees kids climb into a zorbing ball and navigate a course as quickly as possible.
Wendy French, Senior Brand Manager at Weetabix said: "Not for the first time, we've seen Mo make history at this fantastic venue and we're delighted to be a part of that. As well as fuelling future champions with a healthy breakfast, we've helped fuel one of the finest British athletes of all time, so it's been a hugely successful day for Weetabix.
"It was great having all the kids here to cheer him on and it's made their Weetabix Ultimate Sports Day even more special seeing Mo at his competitive best!"
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