Paris Hilton's Gold Rush fragrance was recognised at the Fragrance of the Year at The 3rd Annual Hollywood Beauty Awards.

Paris Hilton (c) Instagram

Paris Hilton (c) Instagram

The 36-year-old businesswoman won the prestigious accolade at the star studded event, which took place at the Avalon Hollywood in Los Angeles, California, on Sunday (19.02.17), and the star is "so proud and honoured" to have received the gong.

The former 'The Simple Life' star publicly shared how grateful she was to be recognised for her entrepreneurial skill on social media.

Alongside a picture of her adorning a silver embellished floor length gown as she clasped at her award, which was shared on her Instagram account, she wrote: "So proud & honored to have won the #FragranceOfTheYearAward for my @GoldRushFragrance tonight at the #HollywoodBeautyAwards. Thank you to all my fans for your love & support (sic)."

Whilst another post read: "#GoldRushFragrance#FragranceOfTheYearAward #YAS! (sic)."

NuMe, owned by Sabrina Maren Schueppl, was credited as the Brand of the Year, whilst mogul Sarah Potempa's Beachwaver hair care and styling brand was announced as Product of the Year.

And 76-year-old fashion designer Bob Mackie was awarded the 2017 Honouree for his Outstanding Achievement in Costume Design and Styling, after dressing musicians Cher, Diana Ross, Tina Turner and Beyoncé.

Meanwhile, stars including former 'Glee' star and 'Step Up 3D' actress Alyson Stoner were among guests who attended the fashion extravaganza.

And the 23-year-old blonde beauty has revealed she undertook a simplistic "three minute" make-over in preparation for her appearance at the event.

Speaking about her routine on Twitter, she said: "Beauty Hack: slept in 3 braids, took em out, dry shampoo at root, hairspray for texture, 1 elastic, 1 bobby pin. 3 min. #womanonthego (sic)."