Ethique, the world’s first zero-waste beauty brand, has announced Holland & Barrett as its first UK retail partner.

Ethique body products

Ethique body products

The retailer will stock the range of solid beauty bars, from shampoo and conditioner to body wash, facial cleansers and scrubs, in all 840 stores across the UK. The launch makes a full range of zero-waste beauty products available on high-streets nationwide for the first time.

The brand’s zero-waste, zero-palm oil and cruelty-free products have been available to UK consumers via the Ethique website since 1st April 2019. The long-awaited UK launch resulted in some several ranges selling out within days, including the Jasmine and Ylang Ylang Body Butter, Pinkalicious Shampoo Bar and The Perfector Solid Face Cream.

Founded by British born entrepreneur and biochemist Brianne West (31), Ethique is the only company in the world devoted solely to producing handmade solid beauty bars in place of liquid beauty products. 

Ethique only create products that are cruelty-free and vegan – and made with ingredients that are 100% sustainably sourced and fair trade. Ethique’s formulas do not contain any palm oil, sodium lauryl/laureth sulphate, parabens, phthalates, ingredients that form nitrosamines or dioxins, formaldehyde, formaldehyde donors or petroleum byproducts.

The handmade product range encompasses concentrated face, hair and body products, which last up to 5 times longer than their traditional bottled counterparts. Even the sleeves they arrive in are 100% compostable and recyclable meaning zero consumer waste.

Due to Ethique’s dedication to sustainable and ethical business practices, the business has to date saved more than 3.3 million plastic bottles from manufacture and, subsequently, landfill and is projected to save 10 million by 2020.

Brianne West, founder and CEO of Ethique, says: “We’re thrilled that a full-range of zero-waste beauty products will now be available on the nation’s high streets at Holland & Barrett stores, helping British consumers give up the bottle. Despite our best intentions as consumers, just 9% of plastic is recycled worldwide, with the rest piling up in landfills or making its way into our oceans. By creating solid bars of beauty products without the water that makes up to 90% of a traditional liquid product, we hope to help combat the plastic pollution problem by providing consumers with a zero-waste alternative. After all, there’s water in your shower – why would you need more in your shampoo?”

Holland & Barrett spokesperson says: “We’re delighted to be the first British retailer to offer Ethique’s beauty bar range, bringing a full-range of sustainably-sourced, vegan and zero-waste beauty products to British high streets nationwide for the first time.”

About Ethique:

Ethique (pronounced Eh-tique) is the French word for ‘ethical’ and is the first beauty brand in the world to develop an entirely handmade solid product range. Formed by Brianne West in 2012, Ethique’s dedication to sustainable beauty practices has prevented the manufacture and disposal of over 3.3 million plastic containers worldwide. Ethique products have been approved for Palm Oil Free Certification with Orangutan Alliance.

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