A new vegan cake in three delicious flavours –Berry & Cashew, Nut Truffle and Ginger & Apricot – has been launched by Bells & Whistles and will start to hit the shelves at Sainsbury’s starting from today.

Bells and Whistles cakes

Bells and Whistles cakes

Each variety bursts with layer upon layer of flavour as a sumptuous baked base is flooded with luxurious chocolate ganache then generously topped with dark chocolate or a vegan white chocolate that contains no milk and generously sprinkled with either tangy berries, roasted hazelnuts or chopped pistachio.

Gluten, wheat and milk-free, Bells & Whistles’ vegan cake slices are all under 120 calories per slice, which means that whether you’re on the go, taking a break at work or having friends round for a cuppa, you can enjoy this rich, indulgent treat anywhere, without those pangs of guilt.  With the four  pack of Bells & Whistles’ vegan cake slices being the same size as a new iPhone, they are easy to carry around with you.

Bells & Whistles Berry & Cashew Cake

A fudgy coconut and chocolate baked base is flooded with a fruity cranberry and roasted cashew chocolate ganache, which is topped with vegan white chocolate that contains no milk and hand finished with a tangy berry crumb of dried raspberries and cranberries.

Bells & Whistles Nut Truffle

With a rich coconut and almond baked base, Bells & Whistles Nut Truffle is packed with nutty flavour from its crunchy roasted hazelnut, cashew and pecan ganache, topped with a smooth vegan white chocolate that contains no milk and hand finished with toasted hazelnuts.

Bells & Whistles Ginger & Apricot

A baked fudgy coconut base is topped with a smooth chocolate ganache with warming ginger and sweet apricot, generously covered in dark and delicious chocolate and hand finished with chopped pistachio.

 Josh Boydell Smith from Bells & Whistles said:  “We’re delighted to offer vegans, vegetarians and anybody else who loves indulgent treats, slices of deliciousness that can be enjoyed anywhere without those pangs of guilt.  The slices maybe small, but they deliver a whole lot more as we only use the very best ingredients that make each layer explode with amazing and distinctive textures and flavours.”

Available in Sainsbury’s superstores’ ‘free from’ aisles throughout the UK and online at www.sainsburys.co.uk for around £2.75 for a four pack from Thursday 9 June.

See www.bells-whistles.co.uk for more information 


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