Laundry products can be the last thing you think of when going vegan and cruelty free. Once you are ready to replenish your stocks here are some options if your current choice is tested on animals. 

Vegan on Female First

Vegan on Female First


Did you know that most fabric conditioners contain hidden animal fat? It’s one of the industry’s best kept secrets; rendered fat from cows, horses and sheep is a key ingredient in most fabric conditioners offered by the big brands.

High-performance laundry brand, smol, has just launched a super-concentrated fabric conditioner that is totally free of animal fat. Existing customers were able to pre-order the new, Leaping Bunny certified, vegan-friendly fabric conditioner from the 22nd of June (for delivery from w/c the 6th of July); and from today new customers can sign up for a smol fabric conditioner subscription too.

smol fabric conditioner is available in a compact twin pack providing enough doses for 128 washes. Each dose is so concentrated that you only need 8ml, which means one pack could last up to five months. Simply dose into the machine drawer using the clever pump dispenser.

The plastic bottles are made from 100% post consumer recycled plastic, hence the wonderful grey colour.  They are also 100% recyclable and smol offer a returns scheme, whereby empties are returned for re-use. By way of thanks smol will donate 24 laundry washes to charities such as The Hygiene Bank for every 4 bottles returned. 

smol’s uniquely concentrated formula reduces transport, avoids the need for large plastic bottles and offers powerful performance with a lower chemical content per dose when compared to the big brands. All this, and totally free of animal fat.

Since launching two years ago, smol’s arrival on the homecare scene has changed the game. This online brand offers the world’s most effective concentrated laundry & dishwash products, delivered to the door, offering customers convenience as well as powerful yet eco-friendly cleaning performance. 

With hundreds of thousands of customers, over a million washes a week and more than 15,000 5-star reviews it’s no wonder smol is already the fastest growing laundry brand in the UK.


Featuring brand new ingredients, but fighting the same old fight (to reduce their impact on the environment), new Ecover laundry detergents - Bio, Colour and Dark - include powerful enzymes that actively care for your clothes to help you enjoy wearing them for longer and hopefully reduce your carbon footprint as a result.

They do so by reviving colours and brightness and removing bobbles from cotton fibres after multiple washes. Ecover is also relaunching its Non-Bio Laundry Detergent featuring a plant-based ingredient, Texcare, that helps prevent greying.

The entire Laundry Detergent + Fabric Softener range has been dermatologically tested for sensitive skin and contains only vegan friendly ingredients. The bottles are made from 100% post-consumer recycled PET plastic and are widely recyclable. The cap is made from 50% post-consumer recycled polypropylene and can be recycled with the bottle. For those who want to reduce their plastic consumption, refills are also available in 5L bulk products and in health food stores – you can find stations at

Seventh Generation 

Seventh Generation, is a leading producer of plant-based household cleaning products which has just launched in UK Tesco stores, and a brand hoping to inspire a consumer revolution that nurtures the health of the next seven generations.

The eco-friendly brand, already a phenomenon in the US, is hoping to bring ethical and conscience free cleaning to the UK consumer. By using toxic-free products with plant ingredients, Seventh Generation are planning to onboard a new bunch of UK eco-warriers who care about the environment and the world they are living in. 

Available in Tesco now. 

Bio D

Fresh Juniper Laundry Liquid and Lavender Laundry Liquid

Two new variants of the popular Bio-D washing liquid, this rich, lively-scented pair will each make light work of laundry. The non-biological, concentrated formula can be used in automatics, twin-tubs and for washing delicate fabrics by hand, and works at low temperatures. Containing no optical brighteners or other ‘nasties’, it is suitable for use by those with eczema, asthma and other allergies. (Available in 1 litre and 5 litres; priced at £5.25 and £23.55)

Fragrance Free Laundry Liquid

Made from naturally-derived raw materials, Bio-D's fragrance free laundry products are accredited by Allergy UK, providing additional peace of mind for those with eczema, asthma and other conditions. (Available in 1 litre and 5 litres; priced at £4.85 and £22.80)


Fresh Juniper and Lavender

These sweet-smelling concentrated conditioners match our Laundry Liquid fragrances, protecting fibres and leaving clothes soft and static-free – and can be used in automatics, twin-tubs and for conditioning fabrics by hand. (Available in 1 litre and 5 litres; priced at £2.85 and £10.50)

Fragrance Free Conditioner

Like our Fragrance Free Laundry Liquid, our fragrance free conditioner is accredited by Allergy UK, providing additional peace of mind for those with eczema, asthma and other conditions. (Available in 1 litre and 5 litres; priced at £2.45 and £9.20)


Bio-D’s fragrance free, non-biological Washing Powder is accredited by Allergy UK; its hypoallergenic, concentrated formula is highly effective while gentle on even the most sensitive skin. Contains non-polluting zeolites, and can be used in automatics, twin-tubs and for washing by hand.

(1kg and 2kg - £4.20 and £8.20)


Astonish have a range of laundry products that are all Vegan Society and Cruelty Free International registered. Included in the range are three scented laundry liquids, a stain remover target spray, fabric refresher and the Oxy Plus Super Concentrated Stain Remover to help banish stains and leave clothes with a refreshing aroma.

Dr Bronner Liquid Soaps 

Dr. Bronner’s liquid soaps which have 18 uses.  It can also be used as a washing up liquid and can be used to wash clothes, a body wash, shampoo etc.  Its Vegan and cruelty free.

Available from - £10.49

Mangle & Wringer Pure Laundry Powder

Pure Laundry Powder is our multi award winning best seller.  Made with just 100% coconut oil soap , natural minerals and water softeners, it is tough on stains but very gentle on delicate skin.   Free from detergents, phosphates, optical brighteners, enzymes and fragrances, it is the perfect alternative to harsher biological products that can irritate sensitive skin.  Suitable for machine and handwashing it is suitable for all laundry and is gentle on the most delicate fabrics.  It leaves everything clean and soft, without the need for fabric conditioner, and with a clean natural smell.  If you’ve forgotten the scent of clean, fresh air on your laundry, you’re in for a treat!


From the pioneering product innovators at method, comes the UK launch of their eagerly awaited concentrated laundry detergent range. already a huge hit in the US, this seriously stylish product is hard to overlook when it comes to washing your prized possessions.

Packed with vivid fragrances + naturally derived cleaning power, it fights tough dirt + stains but it’s also gentle on your clothes and suitable for sensitive skin. so you can enjoy laundry that smells like heaven and looks its Sunday best.

method’s signature design sees the beautiful ergonomic bottle brought to life with colour reflecting the three vibrant and evocative fragrances:

  • Peony Blush - if we had to invent a smell for the colour pink, this would be it. it’s fruity. floral. ripe. pretty. bouncy. perky. no shrinking violets here.
  • Orchard Fruit - so deliciously fruitful, it smells like one of your five a day.
  • Wild Lavender - it’s officially impossible to walk passed a lavender bush without touching it. no point fighting it. relax + enjoy.

Not only does method’s new laundry liquid range offer divine scent and style but it also offers substance with its smartclean technology – method’s plant-based formula created to keep your whites white and colours colourful.

method laundry liquids highlights:

  • effective formulation: five naturally derived enzymes gang up on irritating stains like pasta sauce, coffee + red wine
  • pioneering sustainability: plant-based 98% biodegradable formula that works in cold water, with the concentrated formula meaning 1 cap=1 wash
  • design innovation: tactile recyclable bottle made with 100% post-consumer recycled materials
  • vivid fragrance: three vibrant + expressive scents for a long-lasting fragrance experience

method’s range of fragranced laundry detergents are available from now in Tesco with a £5 limited launch offer, followed by Sainsbury’s, Waitrose and Ocado from April. RRP £9.

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