Ben and Jerry's has launched a new flavour to celebrate their 40th birthday.

Ben and Jerry's birthday cake flavour

Ben and Jerry's birthday cake flavour

The ice cream company have introduced the 'Birthday Cake' which is vanilla cake batter ice cream, with pink frosting, strawberry swirls and cake pieces.

Flavour gurus at the dessert company mix both cake and ice cream into one tub and all ingredients are Fairtrade, with the milk coming from Caring Diary family farms.

Catherine Goffinet, Ben and Jerry's flavour guru, said: ''We love sharing our celebrations here at Ben & Jerry's, so we decided to create a slice of something extra special.

'''Birthday Cake' is loaded with everything we love about cake; frosting, strawberry swirl, and moreish mouthfuls of sponge cake pieces too. We think it's the perfect excuse to celebrate!''