A Canadian brewery has apologised after mistakenly naming a beer after a Maori word for pubic hair.
Drinking beer
Hell's Basement Brewery in Alberta released the Huruhuru pale ale two years ago, believing it meant 'feather'.
However, Maori TV personality Te Hamua Nikora has pointed out the rude translation of the beverage and the brewery's founder has confirmed that the product will be rebranded.
Mike Patriquin told CBC: ''We acknowledge that we did not consider the commonplace use of the term huruhuru as a reference to pubic hair, and that consultation with a Maori representative would have been a better reference than online dictionaries.
''We wish to make especially clear that it was not our intent to infringe upon, appropriate, or offend the Maori culture or people in any way; to those who feel disrespected, we apologise.''