Halloween is just as fun for adults as it is for children, according to new research.

Halloween just as fun for adults

Halloween just as fun for adults

The spooky day, which is celebrated on October 31, has been voted as the most popular festivity, according to a study carried out by Microsoft Bing.com.

And it is believed the ghoulish event goes down a treat with the public because children and adults can dress up for a night of festivities, as a vast amount of grown-ups use the scare-fest to let their hair down and party.

Bing.com assessed their data to evaluate what people are searching for in the run up to Halloween, and they have revealed searches such as the best Halloween themed music, clubs and cocktails are most looked for on their site.

Research has also found fancy dress ideas are a common topic, and people are not as inspired by costumes seen on programmes such as 'Game of Thrones' and 'Stranger Things', and they prefer more traditional outfits such as vampires, skeletons, pumpkins and witches.

Kevin Stagg, of Bing.com, said: ''Dressing up is a great British tradition that many love, but it seems Halloween this year is moving more in to the realm of adults, with many of us planning to forego the ''trick or treating'' with the family and host parties or attend organised events with their friends.

''Our search data reveals a lot about people in the UK and how we prepare for celebrations such as Halloween, despite what many retailers, TV and social feeds suggest. So, whilst we may still get a trick or a fright on Halloween, it's likely to be from adults and kids alike!''