A non-stop Christmas radio station has been launched.
Christmas
Heart Xmas, a station dedicated to playing festive tunes, is now on-air despite the fact that there are still two months to go until the big day.
The radio station hopes to lift spirits amid the coronavirus pandemic with Christmas classics from Wham!, Mariah Carey and Chris Rea.
Andy Everett, managing editor of Heart, said: "With the nation turning to radio for light-hearted escapism and comfort, we are thrilled to bring listeners some festive feel-good cheer earlier than ever before this year as we launch Heart Xmas!"
The launch got a mixed reaction on social media, with one Grinch tweeting: "B***** off, it's still Halloween."