An underwear company has come under fire after creating undies that vibrate according to goals scored in the World Cup.
The Mexican lingerie retailer created the product in an attempt to get more women interested in the World Cup and has been branded as sexist.
The product is called 'Siente el Juego', translating to 'Feel the Game', and was unveiled on Thursday (14.06.18) with a racy advert.
The advert states: ''The knickers are linked to a robot that interprets the action and transforms it into vibrations in real time. The robot makes the knickers move.''
Twitter user Citlalli Aranda said: ''How sexist!!! Terrible idea. What a stupid idea to have done this! (sic)''