A woman was left in stitches after an optical illusion made it appear as if a children's jumper had an explicit slogan across the front.
Samantha Atkinson was shopping at a department store in Perth, Australia when she spotted the bright yellow hoodie and took a photo when she noticed the X-rated word.
However, when she had a closer look she noticed that the hoodie actually had 'Kindness Counts' emblazoned on the front.
Atkinson said: "My husband and I had popped into Kmart to pick up some baby clothes for my seven-month-old daughter.
"I saw the hoodie and had to look twice. I actually walked back to take another look.
"I thought it was hilarious, although had to ask my husband if he saw what I did in case it didn't look that way to anyone else."