This year, Cadbury have brought back their Secret Santa Postal Service, where anybody who uses the platform to send chocolate to a loved one will also see a second bar donated on their behalf, free of charge, to a food bank in the Trussell Trust's network.
Seeing the good being done, Kem Cetinay and Professor Green are amongst the celebrities getting involved, visiting the South London Warehouse in Streatham and Epping Forest Foodbank respectively.
After one of the toughest years in living memory, the need for food banks has increased by an extreme amount. During the first six months of the pandemic, food banks in the Trussell Trust's network providing more than 1.2 million food parcels to people in crisis.
Now, with winter looming, they predict that food banks could provide an emergency food parcel every nine seconds.
Speaking about getting involved, Cetinay said: “Christmas for me means spending time with family, friends, and loved ones. This year has been tough for so many and seeing first hand the work that charities like the Trussell Trust are doing to support people has really opened my eyes to how important it is for us to help one another and be as generous as we can.
“That’s why I have loved partnering with Cadbury and the Trussell Trust for this year’s Secret Santa campaign. Head to the Secret Santa Postal service and for every bar that is sent for free by you, Cadbury will also donate a second bar on your behalf, free of charge, to someone who needs to use a food bank in the Trussell Trust network.”
Professor Green added: “There’s something really special about sending a gift at Christmas anonymously and this year not only can you send a treat to anyone in the UK for free, but Cadbury has partnered with the Trussell Trust to bring a little bit of Christmas magic to people who use food banks at this time of year.
“I’ve partnered with Cadbury because I really want the nation to get involved and to help one another! We all rely on others and it’s crucial we have others in our thoughts – especially during these crazy times.
“I’ve had the pleasure of working with the Trussell Trust on a few occasions now and I am truly blown away by what they do and the kindness and compassion of their volunteers. So, if you are able to get involved, please do consider becoming a Secret Santa this Christmas.”
The Secret Santa Postal Service runs through to December 13th 2020, letting people send a free Secret Santa at secretsanta.cadbury.co.uk.
Cadbury will also donate a Cadbury Dairy Milk Bar to food banks in the Trussell Trust network following every Cadbury Gifts Direct purchase, and every £5 spent online with ASDA. There are also some participating Tesco stores.
The much-loved chocolate company will also be donating advent calendars, selection boxes and Cadbury biscuits to food banks across Britain.
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