Despite a recent high-profile row about her reported billionaire status, Forbes magazine has named Kylie Jenner as the highest-earning celebrity of 2020, cementing her status as the OG beauty influencer.
Kylie Jenner attending The Metropolitan Museum of Art Costume Institute Benefit Gala 2017, in New York, USA credit Aurore Marechal/PA Wire
According to the publication, the social media star earned a whopping $590 million over the past year, most of which came from the enormous sale of her beauty brand Kylie Cosmetics to Coty.
At just 22, Jenner beat her brother-in-law Kanye West to the top spot, as well as professional athletes including Roger Federer, Cristiano Ronaldo and Lionel Messi.
Pretty impressive if you ask us, especially when you consider that the self-made beauty mogul originally started her business by selling £22 lip kits, using her own Instagram platform to build up a loyal brand following.
From her love for an acrylic nail to her ever-changing hair looks, if you’re a beauty fan, you have to admire Jenner’s knack for making us want to copy her every move.
Here are some of her best hair and beauty moments from the last few years…
Green hair, don’t care
Back in 2014, Kylie Jenner underwent a dramatic beauty transformation. Ditching her natural brunette locks, she famously experimented with teal hair, adding the colour as an ombre effect into the lengths of her choppy bob. And in true beauty influencer style she matched her hair colour with dramatic, vampy lips.
Feline flicks
Consider us obsessed with this lime and pink make-up look, which Jenner achieved using the eyeshadow kit from her Birthday Collection which launched last year. Sparkly, glittery and as over-the-top as you’d expect, we’ll definitely be needing a tutorial for this look ASAP.
Chunky highlights
Earlier this year, beauty editors reported that chunky, 90s highlights were making a comeback. We didn’t believe them until we saw Jenner rocking these retro highlights on her Instagram feed. Thankfully, she skipped the matching skinny brows and frosted lipstick that we all sported back in the day.
Glossy glam
If anyone knows how to do red carpet va-va-voom, it’s Kylie Jenner. Here she is in 2019 rocking some supremely glossy tresses, winged eyeliner and her trademark matte red lip.
A yellow hair moment
Anyone who follows Jenner on Instagram will know she’s a massive fan of switching up her vibe with colourful wigs. According to her website, she relies on hair guru and wig maker Tokyo Stylez to help her achieve the blood looks she often sports on Instagram. Our favourite might just be this sensational lemon look she wore in January.
Blue steel
Lifting brunette hair to fantasy colours like this sky blue shade isn’t easy, but after teasing a silvery-platinum bob in late 2018, Jenner had the perfect canvas to experiment with a blue moment. It’s easily one of her best.
Blonde bombshell
Perfectly defined brows, on-point contouring and a matte nude lip – this is a classic beauty look for Kylie Jenner, and one that most of us have tried to recreate at one time or another.
Red lip
This candy-red lip colour looked amazing with Jenner’s extension-free hair back in 2018. We also loved her stripped-back eye look. In a video filmed with Vogue that same year, Jenner revealed that her make-up routine has a whopping 37 steps, including bronzing, highlighting and concealing.
Think pink
Kylie Jenner proved she’s the queen of Coachella when she turned up to the Californian festival wearing this incredible neon pink wig in 2018.
We’re pretty sad the festival’s postponed this year, mainly because we won’t get to see what Jenner had planned to wear.
Tagged in Kylie Jenner