Ben & Jerry’s is on a music mission to celebrate the 30th anniversary of Bob Marley’s Legend album with a new flavour ‘Satisfy my Bowl’, in honour of the music icon and to lend its voice to a vision for peace, love and social justice.
As Bob Marley’s Legend album celebrates its 30th anniversary, the socially conscious ice cream company wanted to pay tribute to a man who dedicated his life to bringing people together through music. Satisfy My Bowl, which was named by a Ben & Jerry’s fan, is a concoction of banana ice cream beats, a mashup of caramel and cookie swirls, and a chorus of chocolatey peace signs.
What makes this partnership all the sweeter is that proceeds from the special edition flavour will enable the 1Love Foundation and Partners for Youth Empowerment to empower young people in Jamaica, and continue Bob Marley’s legacy of using music to change the world.
Bob Marley hoped that one day a caring and united global community would rise up and build a better world. 1Love, a movement started by the Marley family, has a mission to do good in honour of Bob Marley's vision for a better tomorrow. Their goal is to inspire people to make donations so we can raise essential funds for 1Love projects that help those in need. As Bob Marley's music and life forever changed the world; 1Love works to honour Bob Marley's hope that we join together and make a real difference in the world through both influence and action. For more information, visit: 1Love.org.
Ben & Jerry’s, has a long history of mixing music and ice cream, launching special editions that tie into the company social activist values, with flavours such as Glastonberry and Bohemian Raspberry hitting the high notes over the years. Satisfy My Bowl, named after the smash hit Satisfy My Soul, will stir up the freezer aisle as Bob Marley’s iconic Legend album celebrates its 30th anniversary
Cedella Marley, from the 1Love Foundation, said:
“To mark Legend’s 30th anniversary, we’re celebrating our father’s legacy of bringing people together and using music to drive social change through a sweet partnership with Ben & Jerry’s. Proceeds from a special edition ice cream flavour will enable the 1Love Foundation and Partners for Youth Empowerment to support young people in Jamaica by igniting their creative skills to promote peace, love and social equality.”
The flavour, in Ben & Jerry’s 500ml signature take home tubs, will be available nationwide from the 15th September, RRP £4.49, from all major supermarkets, the flavour can also be found at scoop shops.