The Disney Channel has launched a new app for children.
Disney Channel app
The broadcaster has just dropped a platform that will allow kids aged between eight and 13 from the UK and France to watch content - such as videos, memes, GIFS and images - and play games as well as get exclusive behind-the-scenes access to their favourite Disney Channel stars and programmes.
Helene Etzi, SVP Disney Channels EMEA, said of the launch: "We're really excited for the launch of Disney Channel's app and it will be a great addition to our multi-platform content offering for kids, who will be able to access our great content when and where they want it. The app proved hugely popular during product testing, with kids engaging positively with the gaming, polling and video content, especially relating to their favourite Disney Channel programme and characters.
"As well as long form content for our TV channels and on demand services, this app forms part of a new roster of short form content series for our multiple digital platforms.For example, the launch ofDisney Channel's UK TV production, The Lodge, wassupported by a range of immersive digital content, including music videos, character profiles, 360 degree set tours, live Q&A Facebook chats and exclusive diary room-style cast interviews across the Disney Channel social channels, Disney Channel app, VOD and YouTube.Our aim is to drive powerful emotional connections between our content and audience through immersive consumption that fits with the way they live their life and the devices they use. This strategy is underpinned by research from our Insights team, we understand kidsand their families are engaging with this new form of storytelling and looking for brands, like Disney, to communicate with them via this form."
The app is now available to download on Android for free in France and the UK.