IO Interactive's 'James Bond' game will feature a brand new 007 and story.

Hitman 3

Hitman 3

The 'Hitman' developer's CEO and co-owner Hakan Abrak has opened up on the studio's plans for the highly anticipated title.

He told IGN: "It's important to mention: doing a licensed game is new to us. We've only done our own, original IPs, right? We've created these characters... ourselves, from scratch.

"So, I think for us to really embrace this fully, and really, as I said before, we don't like to work 'mechanical.'

"It's not just because it's a big IP, or it's a licensed game, and commercially this is interesting... It means nothing to us. We've taken a lot of non-commercial risks before.

"So, for us, it's about... we need to feel it, deep inside. The passion needs to be there, so it was very important for us that it wasn't a movie adaptation.

"So, it wasn't a game about... a specific movie, where the story has already been told."

And Abrak noted that 'Bond' owners EON were in agreement with their line of thinking.

He continued: "It's very important that we could create a digital Bond. A Bond for the gaming industry...

"So it's a completely original story. This felt really, really important for us and we conveyed that to EON and they agreed that the result would probably be better doing it like that."