Hair tips: How to cover your roots

by Taryn Davies | 6 May 2013

Have beautiful natural-looking hair with these tips

There is nothing quite like the feeling of walking out of the hair salon, with newly-dyed hair and a bouncy blow-dry to match.

But what do you do when that fresh-out-of-the-salon look fades? When full-on volume becomes limp…and worst of all, when dreaded roots return?

Keeping hair root-free is not only a huge investment of time, but can also be a financial burden. Too frequent colouring can leave texture dry and damaged. And even with regular salon appointments, or at home hair colouring, you can’t ever totally avoid days with grey…until now.

The Color Wow Root Cover Up lets you cover grey roots and even dark regrowth quickly and easily with no mess, dramatically extending the time between colouring. This professional powder compound contains no waxes and no dyes, so it looks and feels completely natural, and adheres to hair so it stays in place.

Watch our video with Kevin Moss, the Creative Director at John Frieda Salons to see how you can keep your hair in a permanent state of perfection with the fresh-out-of-the-salon look and most importantly, no more greys