Sarah Jessica Parker is the latest celebrity to launch a clothing line.
However the Sex and the City actress claims that other celebrity collections do not cater for real women out there.
She said that her Bitten range will offer customers affordable simple clothes compared to the "high fashion, high price" ranges by stars Gwen Stefani and Jennifer Lopez.
She told Glamour:" Madonnas line for H+M is extremely directional, provocative and sexy. I dont know J. Los line as well, but I know that its much trendier than Bitten." "L.A.M.B. by Gwen Stefani is much more avant-garde, definitely high fashion."
"But I dont want to do that for women, because thats not really their lives. Its a way of giving women without financial means access to good, simple, well-made clothes to feel proud of."
Patricia Johnson
Tagged in Sarah Jessica Parker