The first billboard featuring the football superstar looking hot in his white pants was unveiled in Milan yesterday- just in time for Men's Fashion Week.
The 310 square metre poster is located on via Cusani and via Broletto and is the first of many traffic stopping ads to be put up all over the world over the next few months.
"David is truly a modern day icon in that his fame extends well beyond the realm of soccer," Armani said of his new model.
"He represents a notion of modern masculinity: as a sports hero, husband and father. He is also a man with a great sense of style. There was a time when soccer players were not always considered to be fashion role models. David Beckham has helped to change that."
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