Chris Pine has become the new face of Armani Code.
The 'Jack Ryan: Shadow Recruit' actor will star in the bestselling male fragrance's Spring 2014 campaign, which shows him giving the camera a smoldering look while impeccably dressed in a white shirt and black tie.
Giorgio Armani said in a statement: "Chris perfectly embodies the brand's spirit with his strong charisma and natural elegance. Besides revealing great talent, high versatility and the right amount of irony on set, his magnetic charm makes him the ideal match for this fragrance."
Chris follows in the footsteps of sporting heartthrobs David Beckham, Rafael Nadal and Cristiano Ronaldo, who have all fronted ads for the scent.
The hunky 33-year-old actor has been making waves with the fashion pack of late, after enlisting the help of Hollywood stylist duo, Wendi and Nicole Ferreira.
The pair, who also work with Channing Tatum and Josh Hutcherson, have sent Chris down the red carpet suited and booted to the nines in sharp designer suits.
The star will next appear in Rob Marshall's musical 'Into the Woods' and the 'Horrible Bosses' sequel with Jennifer Aniston.
Tagged in Chris Pine Georgio Armani