A third of UK women wear nice underwear to boost their confidence- according to a new survey.
Since the start of the recession, over a third of women (37%) admit to regularly picking gorgeous matching underwear as they know it’ll make them feel fabulous and give them added confidence for the day ahead.
A pair of silky French Knickers is the favoured garment (38%), followed by a classic lacy thong (22%) and a faithful satin high leg brief (15%), found the survey by Andrex.
Renowned body image expert, Judi James comments: “Like rich chocolate treats, beautiful flowers or Champagne, the ultimate gift a woman can buy herself to boost confidence and reward, without blowing her recession-hit budget, is luxurious silk underwear. The type of women who buy silky underwear are smart enough to self-motivate when it comes to sensuality. However, rather than be an obvious clichéd man-pleaser, the colour and feel of underwear is of maximum appeal to the wearer. Selfishness like this is sexy and whatever boosts sexiness automatically boosts confidence and therefore performance.”
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