Lily James has been cast in the short film 'The Tale of Thomas Burberry'.
Lily James
The 27-year-old actress - who was announced as the face of the luxury brand's new fragrance My Burberry earlier this year - stars in the three-minute video, which was unveiled on Tuesday (01.11.16), to celebrate the life of the company founder Thomas Burberry and the fashion houses 160th anniversary.
Speaking to Vogue.co.uk about the Christmas campaign, Burberry's chief creative and chief executive officer, Christopher Bailey, said: "This Christmas, as we celebrate our 160th anniversary we wanted to tell the story of Thomas Burberry - pioneer, inventor, innovator, and the man behind the iconic trench coat - in our own words."
In the brief clip Lily plays the role of pilot and love interest Betty Dawson alongside Sienna Miller, who is the fictional partner and mother to Thomas' children, whilst Domhnall Gleeson has been cast as the late creative mastermind, who died in 1926.
Dominic West also stars in the production as the Polar explorer and a patron of the label Ernest Shackleton who relies on Thomas to design protective clothing for his 1914 expedition to the Antarctic.
Meanwhile, Asif Kapadia is part of the creative team directing the production, which was penned by Matt Charman.
Speaking about the casting, the 45-year-old fashion designer said: "The film we have made is a brief glimpse inspired by his full and extraordinary life, which threaded its way through the history of the twentieth century in all its tumultuous highs and lows.
"To do justice to this story, we turned to a team of truly great twenty- first century British talent: Asif Kapadia, a director whose work I admire enormously, and a cast of our brightest and our best actors: Domhnall Gleeson, Sienna Miller, Dominic West and Lily James. We feel very proud to be sharing The Tale of Thomas Burberry this Christmas - his spirit and his vision are still at the heart of everything we do at Burberry today."
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