The Olsen twins continue to add to their fashion empire

The Olsen twins continue to add to their fashion empire

The Olsen twins may already have their hands full with their fashion lines The Row, Elizabeth & James, and Olsenboye, but that's certainly not slowing them down. 

The stylish twins have bought a minority stake in e-commerce company Beachmint.com. 

The business has six different strands: StyleMint - which the sisters helped found and have designed for - JewelMint, ShoeMint, IntiMint, BeautyMint and HomeMint.

Mary-Kate and Ashley will also serve as co-chairs of the BeachMint advisory board and will adopt creative and consultative roles. 

"In our expanded roles, Ashley and I will work closely with BeachMint's management team in this strategic phase of growth to establish the Mint brands as the leading online destination for all things fashion," Mary-Kate told WWD.

They will advise on the key business, merchandise and design areas, in a bid to focus on the company's lucrative fashion divisions.


by for www.femalefirst.co.uk
find me on and follow me on