Rosie Huntington-Whiteley's Paige collaboration is "effortlessly glam" but not "girly".
The model-and-actress has designed a 17-piece collection for the firm and has promised the "feminine" garments will also offer a "tomboy twist".
She said: "[The collection is] effortless glam that's cool and feminine but kind of has this tomboy twist. Nothing feels girly..."
The 29-year-old star - who is expecting her first child with fiance Jason Statham - took a lot of inspiration for her designs from Pinterest.
She said: "I'm obsessed with Pinterest. I'm such a dork. And I love to see what people are wearing on social media.
"One of my favourite things is being stuck in traffic in London and being able to look out the window and see how people are wearing things."
One of Rosie's favourite pieces in the collection is a bomber jacket in tie-dye silk, named after her sister Florence, and though she loves the colours, she had to work hard for it to not look "hipy-dippy".
She told C magazine: "I felt like the fabric added a more luxurious, more feminine feel.
"I love tie-dye. But at the same time, there's always that challenge of making it cool and contemporary without it feeling like hippy-dippy style."
She is also proud of jeans which boast a yoga pant-style waistband and a side zip.
She explained: "They're super flattering.
"They have a little kick flare and an inside seam with the split on the inside and a frayed bottom, and they've got these really cool little side pockets."
The collection's theme is "Forever and Ever" and Rosie regards it as a "homage" to the special people in her life.
She said: "It's romantic.
"It felt like it was an homage to the loved ones in my life. Everybody has a connection with that saying, 'I'll love you forever and ever.'"