CoraCreaCrafts, a leading provider of vintage style stationary, crafting and journaling supplies, is excited to announce its plans to expand into the European market. Currently deriving 90% of its revenue from its home market in the US, the company has identified a significant demand from Europe, a region brimming with potential customers.
The plans for this expansion stem from the major success the company has seen since its inception merely three years ago. The company has recently announced hitting the milestone of the sale of 200,000 items, and the achievement of 12,000 subscribers for its unique subscription service.
The European market, where crafts like card making and journaling and other creative endeavors are popular, presents a lucrative opportunity for CoraCreaCrafts. Recognizing this potential, the company's European expansion strategy is centered around partnering with niche wholesalers who have a keen appreciation for CoraCreaCrafts' unique product range.
“The business has grown at such a significant rate that it's time for us to take the next step. When I started here in the states, I noticed a real lack of unique vintage style products out of the mainstream lines we see day to day. I see the exact same shortage throughout Europe and have already started to see an increase in sales. To support further growth we need established partners who reside within the region to ensure the expansion proceeds smoothly,” Said Founder and CEO, Coralie Landry.
One of the standout features of this expansion is the company's ability to create tailor-made products and exclusive lines, specifically designed to cater to the needs of each wholesaler. This bespoke approach ensures that the products resonate with the target audience, and lead to repeat orders. While ensuring that each line whether it be bought directly for CoraCreaCrafts or a wholesaler keeps its authenticity and originality.
To support this expansion throughout Europe, CoraCreaCrafts plans to grow its workforce including bringing on a dedicated sales and marketing team. Expanding in such a manner will allow the company to ensure cost-effective deliveries and enhance the overall customer experience for its European customers.
Swiss-born founder Coralie expressed her excitement about this expansion, stating, "What started as a hobby has now blossomed into a scaling business. Our journey so far has been incredible, and the decision to expand globally is a testament to our growth and the trust our customers have in us. Many of our existing wholesalers provide repeat orders, which speaks volumes about the quality and uniqueness of our products. Europe, with its rich history of arts and crafts, is the perfect next step for us."
About CoraCreaCrafts
Founded by Coralie Landry, CoraCreaCrafts is a renowned name in the world of vintage style crafting supplies. With a commitment to quality and creativity, the brand has garnered a loyal customer base, making it a go-to destination for craft enthusiasts worldwide.