Stigma around women’s anatomy is costing lives across the UK. GET LIPPY is a month-long campaign in May partnering with beauty and retail brands across the country to encourage women and men to speak up, without embarrassment, about gynaecological wellbeing. Having more open, and anatomically accurate, conversations is believed to save lives through earlier diagnosis.
Get lippy!
Lead partners once again are Cosmetic Executive Women (CEW) UK and Tesco, whose fantastic list of partner products includes Vaseline Rosy Lip Therapy limited edition Get Lippy 20g tin and EOS lip spheres in flavours including Strawberry Sorbet, Coconut Milk and Chai. The beauty brands are donating 10% of RRP from a nominated product to raise money for vital Eve Appeal research.
Sinead Bell, Category Director for Baby, Beauty, Toiletries & Healthcare at Tesco, said, “As a retailer, we know that we have an important part to play in helping to get health information out to our customers. We’re supporting this campaign to help women find out more about these cancers which affect far too many mothers, daughters, sisters and friends, and to support fundraising for vital medical research. We are really happy to be part of spreading the word for such a great cause. The Eve Appeal’s passion is infectious, and we look forward to making Get Lippy even bigger this year.”
To help raise awareness of the campaign, partner brands are each donating a percentage of sales from a nominated beauty, fashion or jewellery product in their range; or, like Vaseline, have created a bespoke Get Lippy item. In addition, Harvey Nichols are hosting a week-long Get Lippy pop-up inside their flagship London store where the charity will host beauty events, talks, podcast recordings and more. Celebrity ambassadors include Emma Barnett, Hollie McNish, Caroline Hirons, Nimco Ali, The Mac Twins, Harriet Minter and others.
To support the campaign, we’re asking the nation to:
- Buy a Get Lippy product from one of our supporting retailers or brands (attached)
- Blow a kiss to camera and tag five friends on social media who you challenge to #GETLIPPY and donate £5 by texting EVE LIPPY to 70577*
- Come along to an exclusive GET LIPPY pop-up event at London’s Harvey Nichols, from 11-17 May, where beauty fans can experience masterclasses and giveaways from our prestigious cosmetic and make-up partners
- Wear your loudest lipstick and plan fundraisers with friends and colleagues to mark GET LIPPY DAY on 17 May
- Embrace the specific challenges in the workplace of women’s health – we’ll be holding a breakfast summit with business leaders on 30 May
Athena Lamnisos, Chief Executive of The Eve Appeal, says: “We still have a long way to go in breaking down some of the taboos and stigma that stop people from speaking up. Women should feel comfortable to talk about their health without fear of shame or embarrassment. Anything we can do to get women educated and happy to ‘get lippy’ with their GP is a good thing.
“So we’re thrilled to return for 2019, working alongside some of the giants of the UK beauty industry. Already we’ve seen tangible results from last year’s campaign. This year, we need another injection of funds to carry our work forward – so I’m urging everyone to buy one of our GET LIPPY branded products. Every product that’s sold really will make a difference.”
Jackie Doyle-Price, Health Minister and MP of Thurrock, says: “Awareness of [the five gynaecological cancers] is very low but, together, [they] are the fourth most common cancers affecting women, with 58 women receiving a diagnosis each day… As a woman and health minister, and with a brief covering women’s health in particular, I feel strongly that women need to be able to talk openly about any changes in their bodies and have confidence to address these with a doctor. This is why I will be supporting The Eve Appeal’s Get Lippy campaign this spring.”
Caroline Neville, MBE, President of CEW UK and Patron of GET LIPPY, says, “We’ve teamed up with The Eve Appeal once again for Get Lippy to unite the beauty and retail industry to stand together, break taboos and make a lasting impact on women’s health. I’ve always felt very strongly about encouraging women to take responsibility for their own wellbeing, and by encouraging women to speak out and to each other I feel that Get Lippy reflects the current cultural relevance around female solidarity.
“The response across the beauty industry for this fledgling campaign has made me immensely proud. With our big-name partners and more joining by the day, our message will get to millions of women and men and will save the lives of our mothers, daughters, sisters, partners and friends. Together we hope to do for women’s health what Movember has done for men’s.”
Dr Alison Wright, Consultant Obstetrician and Gynaecologist, and Vice President at the Royal College of Obstetricians and Gynaecologists, says, “Women and girls should feel comfortable to speak up about their health without fear of shame or embarrassment. The research by The Eve Appeal shows the impact this culture has on women’s knowledge of their bodies. Women often feel unable to speak openly, even to medical staff, about gynae issues. We must improve the way we talk about our bodies today to truly effect change.”