Martin Scorsese Directs Hitchcockian Cava Commercial.

4 December 2007

Martin Scorsese Directs Hitchcockian Cava Commercial....

Martin Scorsese has once again swapped epic movies for commercials - after filming an eight-minute advert for cava brand Friexenet.The Goodfellas moviemaker is behind The Key To Reserva, the beverage's new Christmas 2007 advertisement, in which he pays homage to legendary director Alfred Hitchcock.Scorsese, who has previously made adverts for credit card company American Express, even makes a Hitchcock-esque cameo in the commercial, which was launched on YouTube prior to its TV and cinema releases.The eight-minute promo begins with Scorsese discussing an unfinished Hitchcock project which he plans to film himself. The footage then cuts to a young man attempting to locate a key which will open a box containing a bottle of cava. Having located the key, fought a baddie and procured himself a beautiful woman, the advert returns to Scorsese pondering what Hitchcock would think of the series of events.Paul Newman, Frank Sinatra, Liza Minelli and Kim Basinger are among the stars who have appeared in Friexenet commercials, which were not shown outside Spain in the past.