The Saturdays look set to finally get their first number one single in the UK with their latest track ‘What About Us’, but with the demise of Girls Aloud now final, the band need this mid-week result to come true if they really are going to have a long term future.
The Saturdays may have a dedicated fan group, but up until now they’ve flattered to deceive. In thirteen attempts they’ve not had a number one single, and although their debut album’s eventually gone platinum, they’ve only peaked at the lower end of the top ten. Their last album didn’t even make the top twenty.
If they are to get a number one though, this is the perfect time. The main competition is a song that's weeks old and the next strongest new entry is Kodaline's 'High Hopes' that's sitting at number 13 in the midweek charts.
The trouble is that The Saturdays have already failed once at picking up the torch dropped by Girls Aloud when they went on hiatus back in 2009.
While the girl group market has definitely slowed down since the days when Girls Aloud and The Sugababes fought it out on the top of the charts, Little Mix have come out of the catapult that is The X Factor and already gotten themselves two number one songs and a top three album.
With Mutya Keisha Siobhan (we’ll call them MKS from here on it) on the horizon and already sounding like they might be the ones to move the girl group game on a step or two if their re-imagining of Kendrick Lamar is anything to go by, The Saturdays need to make the most of the gap in the market now.
With the girls launching an all-out media assault this time with their own TV show, it looks like they’re trying to do exactly that. The reason why Girls Aloud were so beloved was their abundant personalities, which is something that The Saturdays have never been able to show off until now.
Hopefully for Mollie, Frankie, Una, Rochelle and Vanessa, ‘What About Us’ and the show will be the breakthroughs they need to give them the platform for world domination that they so desire.
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