Kiss star Gene Simmons has sparked a new craze for stealing used urinal cakes from public toilets across America.
The rocker thought it would be a giggle to promote his reality TV show Gene Simmons Family Jewels by advertising where men pee - but he never thought fans would pick up the urine-soaked publicity items.
The fact the cakes reward the accurate with a recorded message from Simmons, whose face appears on them, has turned them into instant collectors' items.
But Simmons says, "Please leave the urinal cake in the pee hole for others to enjoy. Reports have come in that some of you have been stealing 'em. If so, kindly remember to wash 'em before you take 'em home!"
The new season of Simmons hit reality show debuted in America on 7 June.
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