As a mother and an entrepreneur, Rachel Choy is a woman wearing many hats. Balancing motherhood and running a business can be challenging ventures separately - but finding a way to make it work takes grit. Her perseverance and willingness to prove that one can go with the other led her to find a way to make it work.
Her story is an inspiration to all those who aspire to be a mompreneur. Rachel has been doing social media for about 10 years now and only recently made the bold decision to quit her job and pursue a social media career full-time. Before that, she worked in the retail fashion industry, mainly in management roles - giving her the advantage of knowing the influencing game inside and out.
After having her two daughters, Rachel shifted to sales and began using social media to post pictures of new arrivals for her customers. "At first, it was just for fun," she says. "But then it grew from there, and I realized that I could turn it into a side income." Rachel used to work a lot on weekends and holidays, but she made sure not to put her kids on social media too often.
Rachel's followers often ask her about work-life balance, as they see how much she is always working. She advises them to start small, be consistent, and build a supportive community. "It takes time," she says. "When I first started, I used to do engagement for three hours a night after I put the kids to sleep. A lot of people think, 'I've been doing it for a month, and I'm not really getting anything.' They should just keep doing it and build a good community," she points out.
Rachel believes that building good relationships with brands and followers is the key to success. "I always reply to DMs whenever I can," she says. "These little things matter. If you're passionate and you want to do this, brand and partnership will come to you." As a momtrepreneur, Rachel is committed to supporting women.
And that is also something she prides her own community on. She often talks to other moms online and offers advice and support, and exchanges opinions. For her, that is the essence of social media - connecting with people on a deeper level than just exchanging likes and engagement. "I think we all sometimes become friends with someone we’ve never met," she says. "But I'm always there if they need anything. If they have a question about the campaign or something like that - they just DM me, and I answer," she says.
Whether you're a mom or not, Rachel's story serves as a reminder that it's possible to pursue your passions and overcome adversity, even in the face of seemingly insurmountable odds. With determination, hard work, and a willingness to seek out help when needed, anyone can achieve their goals and live the life they've always dreamed of. As Rachel says, "If you're passionate about something, just go for it. Don't let anyone hold you back.”
Tagged in Motherhood