Just four years since the first app was downloaded, Britain has become a nation of ‘Appy Families’ with 75 per cent of parents sharing their app enabled devices with their kids.
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More than one third of parents already consider apps to be an ‘integral part’ of family life, reveals new research from Disney UK following a survey of 2,000 UK parents who own an app enabled device.
The research found that despite the wealth of free apps, nearly half of parents are happy to spend money on apps each month. Even with the tough economic environment, the research shows two in five parents spend up to £10 each month, which means UK families could be spending as much as an estimated £132 million a year on apps.
It’s not just the older kids getting either who are interested in using apps, with almost half of parents, who have one child aged five or under, saying their little one uses at least one app-enabled device.
The speed and extent to which apps have become part of everyday life for millions is staggering. In the UK alone there are around 25.4 million users of app-enabled devices and in March 2012, the 25 billionth app was downloaded from Apple’s App Store. There are currently over 500,000 apps on the App Storeand the term app was named 2010’s ‘Word of the Year’ by the American Dialect Society.
With fun immersive games such as Where’s My Perry? and Temple Run: Brave, music based games such as Tap Tap Revenge and book apps such as the recently released The Amazing Spider-Man Augmented Reality HD Story Book, Peter Pan: Disney Classics and the Brave Interactive Comic, families across Britain are sure to find something to keep everyone happy and entertained.