Meghan, Duchess of Sussex is launching a new lifestyle brand.

Meghan, Duchess of Sussex is launching a new lifestyle brand

Meghan, Duchess of Sussex is launching a new lifestyle brand

The 42-year-old announced her American Riviera Orchard company on Thursday (14.03.24) by sharing cryptic posts on her new Instagram account.

A source has told Page Six it is an “extension” of her old lifestyle blog The Tig – which she shut down in 2017 months ahead of her engagement to 39-year-old Prince Harry – and that it will focus on “home, garden, food and general lifestyle wares”.

An industry insider told the outlet: “She’s been working on this for over a year and it’s all the things that are close to her heart – all the things she’s passionate about.”

A trademark application obtained by Page Six Style revealed American Riviera Orchard will sell a wide range of home goods, including edible treats like jellies, jams and spreads and tableware staples such as cutlery, table linens and drinkware.

Cookbooks are also covered in the filing.

Page Six said a representative for Meghan, who has son Archie, four, and two-year-old daughter Lilibet, with Harry, had nothing else to add.

The logo for the brand features a script-like font that resembles Meghan’s calligraphy, something the duchess used to produce wedding invitations in the last.

Its website features nothing aside from the brand’s logo and a space for a ‘Waitlist’.

Sources have also said Meghan is set to launch a lifestyle and food show with Netflix in hopes of becoming the next Martha Stewart.

An insider told the Daily Mail about her new venture: “The brand is meant to coincide with the launch of a new cookery show for Netflix. Meghan will be making, and selling, products such as jams.

“And at some point there will be a book and blog etc.”