Caroline Thomas and Emma McVey were among the celebrity guests in attendance at the L.O.L. Surprise! shopping centre event at Trafford Palazzo in Manchester.
The wife of 'Strictly Come Dancing' contestant Adam Thomas and partner of former 'Geordie Shore' star Gaz Beadle were among the 3,000 fans who descended on Trafford Palazzo to experience the recent launches from the toy brand ahead of the Christmas season.
L.O.L. Surprise! is the original unboxing toy and the new range maintains a focus on the joys of unboxing. New layers of play and feature-first products in all launches this autumn are designed to drive collectability before the festive period.
The brand continues to create innovative toys while maintaining the key values of collectability, unboxing and surprise.
Guests at the Trafford Palazzo were treated to activities celebrating children's personalities and characteristics, including face-paint makeovers, a mega ball pit, interactive product demonstrations and one-of-a-kind photo opportunities.
For the first time, fans were able to take part in a meet and greet with the L.O.L. Surprise! Lady Diva costume character.
Those at the event were also able to see the toy brand's latest product ranges on display, including the L.O.L. Surprise! Surprise Swap range, Magic Flyers, Squish Sand, Loves Mini Sweets x Haribo, and the Mega Ball Magic playlist.
Tagged in Gaz Beadle