Big Brother's newly launched eye represents a "culture clash of modern Britain".
The reality show's all-seeing logo has been revamped and now features the British flag and "eclectic" images representing life in the UK, including a picture of a mosque, a teapot, a mini skirt-clad woman and a graffiti artist as well as the gates of Buckingham Palace.
Speaking about its colourful makeover, Channel 5 said in a statement: "This summer, 'Big Brother' presents a must-watch culture clash of modern Britain. At a time of political upheaval and tough questions about unity in the UK, 'Big Brother' brings you an alternative look at Britain.
"The first taste is revealed today with the new 'Big Brother' eye, formed from a multi-coloured Union Jack flag, featuring a patchwork of eclectic images representing modern Britain.
"Standby for a very British summer of contrasts, conflicts and collaboration ... and more fireworks than you could imagine, as a selection of people, from a range of backgrounds, come together in the ultimate social experiment. The United Kingdom of 'Big Brother' ... and everyone is welcome."
It has also been confirmed by Channel 5 that Emma Willis is heading back to host, and Rylan Clark-Neal will return for 'Bit On The Side'.
There is no official start date in place but it has been speculated that the 'Big Brother' launch could be delayed due to the general election taking place on June 8.