Mollie Pearce was shocked to learn about the state of end-of-life care.
The Purchase for Marie Curie Nurses campaign is on now until Tuesday 21 May
The 21-year-old model - who shot to fame when she finished runner-up on 'The Traitors' earlier this year - is aiming to raise £200,000 to fund 10,000 hours of Marie Curie’s nursing service through a beauty campaign with Superdrug, but admitted she had "never considered" the statistics before getting involved.
She said: "It’s been a privilege to be able to talk to some of Marie Curie’s wonderful nurses and get a better understanding of the care and support they offer to not just their patients, but their loved ones too. What they do daily is incredible, but it’s something that so many of us don’t even consider until we’re so much older.
"And yet getting the right end-of-life care isn’t just important to those dying, but to the people left behind, like their children and grandchildren.
“I certainly wasn’t aware of how urgent the need is for better end of life care.
"It’s sobering to think that one in four people in the UK die without the care that they need – so I hope these videos inspire people to head out to their local Superdrug store and pick up one of the selected products knowing that they’ll be supporting this invaluable service that Marie Curie Nurses provide."
As part of the campaign's TikTok series, Mollie is seen applying lip gloss and blusher as she discusses how end-of-life care affects young people, despite it being seen as something for the older generations to care about.
Zeb Un-Nisa Ali, Registered Nurse at the Marie Curie Hospice, Bradford, said: “It’s been lovely getting ready with Mollie today, and giving her an insight into what we do at Marie Curie.
"End of life care can be needed by anyone at any stage of life, and we’re there to make sure that someone’s last moments are just as beautiful as their first ones.
"The job has taught me that we have to live life to the fullest while we can, and when it’s coming to an end, every single person deserves the care and support that we nurses can provide.”
The Purchase for Marie Curie Nurses campaign is on now until Tuesday 21 May, with proceeds from selected Superdrug products going towards Marie Curie’s nursing service. Brands include NYX, Maybelline, Rimmel, Nails Inc, W7 and O’Keefe’s.
Head down to Superdrug or shop online this month to pick up a product and support the charity. For more information visit www.superdrug.com/mariecurie