Leading the plant-based trend into 2018, Reroot Foods is launching GOODMINZ – the UK’s only mince made from fresh vegetable. It can be easily shaped into burgers, sausages and no-meat balls, and used as ‘crumbles’ in wraps and as pasta and pizza toppings. 



Launching in January 2018, GOODMINZ is an inspiring new kitchen staple – amazing for those that love veggies, a revelation for those following a vegan or vegetarian diet and a culinary inspiration for those that just want to eat more plants.

People all over the world and the UK are eating more plants. Lifelong meat eaters are becoming meat-reducers, the number of vegetarians and vegans is increasing and vegan buying behaviours are influencing more than half of UK adults*. And, after years of 5 A Day campaigns, vegetables continue to take an increasingly important place on the nation’s plates.

Developed by former chef and food development specialist, Richard Reeves, who was inspired by his belief in plants as the foundation of the new food future. Reeves says: “People are increasingly on the look out for delicious and convenient plant-based food products. But finding them isn’t always easy and the food values of many vegetarian and vegan products aren’t particularly inspiring for the home cook. GOODMINZ changes all that.”

GOODMINZ comes in a rainbow of four vibrantly coloured products – Green, Purple, Orange and Brown. Each product is made from five minced fresh vegetables and other wholesome ingredients like chickpeas and quinoa. This celebration of vegetables makes GOODMINZ uniquely different to the ‘veggie minces’ and other meat substitutes on the market. On top of its food values, GOODMINZ makes a broad contribution to a healthy balanced diet and is a source of protein and fibre and low in saturated fat.

GOODMINZ is delicious straight from the pack – the flavour of each product comes directly from the blend of vegetables. The products are only lightly seasoned with onion, garlic, salt and pepper, so cooks can pimp GOODMINZ by adding herbs, spices, seeds, nuts, fruits and flowers to make their own favourite recipes and combinations.

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