One person is diagnosed with breast cancer every 10 minutes, every single day, in the UK and despite the prevailing opinion it can happen to young women too - it's time to Keep A Breast of your body's changes.
This youth-focused breast cancer awareness campaign, this Breast Cancer Awareness Month, is trying to spark attention of young people through social media with #CheckYourSelfie.
The #CheckYourSelfie campaign is asking you to pledge your commitment to a monthly self-check by downloading a mobile aoo and posting a #CheckYourSelfie to social media encouraging others to become more 'self-aware' when it comes to knowing your body and your breasts.
Shaney Jo Darden, Founder of the Keep A Breast Foundation states: "We want young people to understand and be educated that breast cancer under 40 is a reality. It can happen to anyone, not just your mom or grandmother.
"Checking your boobs regularly throughout your lifetime is so important for ensuring early detection of breast cancer. Knowing what your boobs look and feel like normally will help you to notice anything that doesn't feel right for you."
Breast cancer is the UK's most common cancer in women, with one in eight women diagnosed with the disease at some stage in their life. Keep A Breast wants to get the early detection message out to you by integrating it into your everyday life.
Posting a photo of yourself via social media, clothed with three fingers to your breast will symbolise your monthly commitment to self-check. The mobile app will help you establish your own routine and approach to the breast self-check. It teaches you the best ways to check your boobies and schedules an automatic monthly reminder at the same time.
When breast cancer is detected early (in the localised stage) the 5-year survival rate is 90%, according to Cancer Research UK.
The Keep A Breast Foundation believes that through a monthly routine of self-checks more people are likely to detect changes in their bodies quickly, will seek medical advice and potentially detect cancer early.
"Knowledge is power. Our campaign will aim to empower young people across Britain to know their boobs by regularly self-checking, establishing what is 'normal' for you and knowing your body enabling everyone to have the best possible chance of surviving breast cancer," concludes Darden.