Victoria Beckham's lipstick gives her confidence.
The 46-year-old fashion designer believes a lip colour is something very "personal", so when it came to creating her new Posh lipstick collection, she wanted to incorporate everything she'd be looking for in cosmetics.
She said: "Lipstick is very personal - it can take me back to a memory and give me confidence when I need it.
"So, when I started to dream up by debut lipstick, I incorporated everything I wanted for my lips; clean ingredients, great colours, deep moisture, and iconic style."
The collection is named in honour of her Spice Girls nickname and she believes it honours the values held by the group.
She told the new issue of Grazia magazine: "Posh is an attitude. It's about being informed, confident in your beliefs, true to yourself and doing it all in style. Knowing that standing up for yourself means standing up for others. Posh has always been about Girl Power and still is."
And she believes the range of colours will let women experiment with who they are.
She added: "It's the modern woman's lipstick wardrobe. Each colour has its own personality and was inspired by different moments from my journey. We all try on different looks and identities over the years."
Meanwhile, Victoria revealed her husband, David Beckham, is the biggest fan of her beauty range and is a particular fan of the Cell Rejuvenating Priming Moisturiser in Golden.
She confessed: "David first tried Golden when all I had were lab samples. I requested so many samples, up until it launched, to keep myself and David fully stocked. He also loes the Cell Rejuvenating Power Serum. "