'Call of Duty: WWII' is "the right game at the right time" according to Activision Publishing CEO Eric Hirshberg.
Call of Duty: WWII
The latest instalment of the popular first person shooter franchise received its worldwide launch on Wednesday (26.04.17), and Activision Publishing's CEO has nothing but good things to say about the game.
Speaking to Polygon.com, Eric insisted that when the concept of setting the game in the famous world war was first pitched, the team had no idea of the number of World War II themed movies slated for release this year - such as Christopher Nolan's 'Dunkirk' - and says the happy coincidence just means they're releasing the game at the "right time".
He said: "When you get that balance right, I think that's when you get the best games and the best fan response and the best results overall. I think this is one of those years where it feels like the right game at the right time being made by the right team."
In contrast, Eric admits that 2016's venture 'Infinite Warfare' - which was set in the future - had the opposite effect, as he called it "the wrong game at the wrong moment".
Speaking about the game, Eric said: "I think it's a really good game. I think it can be simultaneously true that it was a really high quality game, that 'Infinity Warfare' did a really terrific job with, and the game was delivered at a very high level, creatively - and that it might have been the wrong game at the wrong moment in terms of getting that rhythm right with the audience and with the culture."
'Call of Duty: World War II' is set to launch on November 3 for PlayStation 4, Xbox One, and Microsoft PC consoles.