Reaching young voters has been one of the primary ambitions of Presidential candidate Joe Biden and his 2020 election team.
After launching a Twitch channel and bringing in-game yard signs to Animal Crossing: New Horizons players earlier in his campaign, Biden now has his own island on the Nintendo Switch exclusive.
There are various memes scattered around the island, but the main goal of those who created it, is to encourage young people and gamers to get out and vote this November.
One section of the island is decorated with voting booths and instructions on how Americans can ensure they've got everything they need to participate in the 2020 US election.
Biden's team have even installed a number of merchandise designs in the island's design portal.
So, how can you visit?
All you need to do to check out Biden HQ in New Horizons, is input the Dream code DA-7286-5710-7478.
Whilst the Democratic nominee isn't likely to be there in-person, there is an avatar for the former Vice President which strolls around the island.
Players have been snapping selfies with the in-game Biden, throwing their support behind him in the run-up to November 3rd, 2020.
In a world where nothing is predictable, if he's to seize control of the White House away from President Donald Trump, he and his team will have to pull out all of the stops.
With 22 million sales worldwide, and a huge chunk of that being from a large following in the US, this could be a vital move in Biden's campaign to engage with Animal Crossing's fans.
Likely to be primarily made up of young people - who are regarded as some of the hardest to encourage to get out and vote - campaigns such as this one may help Biden turn the tide.
Creativity is key and using all of the tools technology and the internet offer up is smart, to say the very least.
It'll be interesting to see young voter turnout next month.
Animal Crossing: New Horizons is out now, exclusive to the Nintendo Switch family of consoles.
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