Video game sales rose by 37 percent in August.
That is according to new research conducted by The NPD Group, which calculated revenue from packaged media, digital, consoles and accessories.
Video games have seen a spike in popularity amid the coronavirus pandemic - a trend that has been mirrored in other forms of content in recent months, such as streaming.
Sales of games and hardware increased by 73 percent and 52 percent, respectively, in April and May, while there were rises of 26 percent and 32 percent, respectively, in June and July.
The value of console sales hit $229 million, up 37 percent from $167.1 million in 2019.
Meanwhile, it was recently confirmed that Phil Spencer revealed the Xbox Series S in July - but "nobody noticed".
The executive vice-president of Gaming at Microsoft took part in an interview on July 1 and the console - which was code-named Project Lockhart at the time - was actually on his shelf in the background the whole time.
The official Xbox Twitter account said: "Fun fact: Xbox Series S is so small @XboxP3 had it sitting on his bookshelf back on July 1 and nobody noticed. (sic)"