Coleen McLoughlin has tested out her new fragrance on family and friends.
The 21 year old brought back some samples from Grasse in France to her nearest and dearest in Liverpool.
Coleen developed the scent with top perfumiers and it is described as having notes of orange, amber and soft rose.
She told the Sunday Mirror:" I had my favourite - and luckily everyone agreed with me. My idea was for a fresh, citrusy scent. It's a really wearable, everyday fragrance."
Coleen who is currently the face of Asdas Must have clothing range added:
"I'm really excited about it - and I'll be working on a range of beauty products too. "My idea was for a fresh, citrusy scent. It's a really wearable, everyday fragrance."
The perfume, named simply Coleen, will be available in August at £19.95, and is predicted to earn her £10m over the next 10 years.
Patricia Johnson
Tagged in Coleen Mcloughlin