Coleen McLoughlin helped to launch the new George at Asda Autumn/Winter collection yesterday.
The trendy WAG has been a massive hit as the face of the supermarket clothing range and has helped sales rise since she signed a £1.5 million deal last year.
At the London launch she modelled the newset collection of affordable fashion which will be available to the public in the next few weeks.
Looking stunning in a shimmery black and gold mini dress and a pair of heels Wayne Rooney's fiance pulled of the designer look for less than £50.
Coleen told ITV: "It's nice for the public to see someone in the public eye wearing clothes that most of them can afford. So if someone sees it on me and says 'oh I really like that' they can go to Asda and buy it.
The new collection shows leggings are still in for next season along with metallics.
Coleen was even spotted bagging a few bargains as she left with a few key pieces herself.
Also today Coleen has defended rumours that adverts for her new fragrance were airburshed. The curvy 21 year old puts the dramatic difference down to putting on half a stone on a recent holiday.
Caz Moss
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