Burberry A/W 12 finale - we can only wish to look like this in the rain

Burberry A/W 12 finale - we can only wish to look like this in the rain

We've been dragged through, yes kicking and screaming, the wettest April since records began and with this there has been a sales boom in all things waterproof. 

New figures from Very.co.uk have shown that we're not going to be caught out by the unpredictible British weather, but are ready for anything with our waterproof jackets, umbrellas and wellies. 

In a month which saw thousands of ‘glammed up’ race-goers spectacularly caught out in the wet weather at Aintree, British women aren’t taking any chances in turning up for work, or a night out, soaked through and sporting the ‘panda eyes’ look.

Sales of umbrellas have soared in April by 48 per cent, as have waterproof jackets (64 per cent) and wellies (78 per cent).

Rebecca Elderfield Style Director of Very.co.uk said, “We probably all got a bit ahead of ourselves with the glorious weather in March – but it’s a shame we’ve been brought back down to earth with such a bang in April. While we can spend hours getting ready and preparing our look, it only takes a few seconds caught in a shower to seriously ruin the fashion conscious woman’s day. It’s no surprise that women of Britain are taking every precaution to avoid make-up malfunctions, fashion disasters and ruined shoes and are getting set for what looks like being a rain-soaked May .”

If you're still looking on buying items to get you through the weather, then take a look here for everything you could possibly need. 


by for www.femalefirst.co.uk
find me on and follow me on


Tagged in