Halston AW08
Marios Schwab has been confirmed as the new creative director at Halston.
After months of rumours, the designer will replace Marco Zanini, who left the role after just two seasons at the helm.
According to WWD, he is to take over the label at the beginning of July, with the brand planning to launch a Halston Heritage collection shortly after his admission.
CEO Bonnie Takhar apparently spotted Schwab during his spring '09 show in London, and was quite taken with both the designer and his collection.
She told WWD: "He used a lot of jersey in the collection in a very modern way. The silhouettes were also very fluid, and we thought they had a very modern Halston interpretation."
Schwab meanwhile is clearly delighted with his new position, commenting: "While Halston's DNA is crucial to its future success, I very much wish to move the brand forward and make it relevant for today.
"Simple, effortless pieces realized via modern [fabrics] and technology will play a large role in how I will redefine the brand. The clothes will echo the heritage but with a very distinctive, modern feel that is completely new and completely now."
While he will continue his eponymous label, this new position will mean relocating to New York, launching his first RTW collection in Autumn next year.
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