Dawn O'Porter is on a mission to ignite our love for vintage fashion
Dawn O'Porter is teaming up with Oxfam this summer to help promote vintage fashion in all its atylish glory.
To celebrate the publication of This Old Thing, Dawn O’Porter’s new vintage handbook based on her Channel 4 television show, Dawn O’ Porter and Hot Key Books are delighted to announce that they will be working on an exciting vintage venture with Oxfam.
Together with Oxfam, Dawn wants to get Britain sold on second-hand fashion. To kick-start the campaign, she’s launching an Oxfam and This Old Thing lunch-break vintage sale and ‘Vintage Friday’, encouraging people to wear their vintage finds and raise money for Oxfam.
Dawn O’Porter said: “Oxfam is one of my favourite places to snap up amazing vintage finds so I’m thrilled to be teaming up with them and This Old Thing to get the British public sharing their vintage treasures - all while raising money for Oxfam’s work around the world.”
Oxfam receives thousands of donations that are totally unique and beautifully made on a daily basis. With a dedicated online vintage shop and a network of nearly 700 high street shops, shopping for vintage at Oxfam is a simple and cost-effective way to create an individual look – because being stylish shouldn’t cost the earth.
Oxfam and This Old Thing lunch-break vintage sale
From 28 July 2014, Oxfam and Dawn O’Porter are calling upon the public to hold their own #THISOLDTHING vintage sale. Rally fashion-loving friends or colleagues together to do a closet clear out, and bring their second-hand haul to a lunch-break sale - be it at work, university or front room! There are no set prices, buyers can donate what they think the item is worth and raise as much money as possible for Oxfam. People can then take the cash and any leftover items to their local Oxfam shop with every single penny raised making a difference to the charity’s vital work fighting poverty around the world.
Vintage Friday
On 1 August 2014 people are being encouraged to wear their vintage gems with pride for #VINTAGEFRIDAY and make a small donation to Oxfam. Text Vintage to 70066 to donate £3 to Oxfam and help transform lives around the world.
To get started, go to www.oxfam.org.uk/vintage for information about how to get involved and remember to share photos on Instagram, Facebook or Twitter using the #THISOLDTHING, #VINTAGEFRIDAY and #OXFAMVINTAGE hashtags!
More about This Old Thing
Linked to her new prime-time six-part Channel 4 show, journalist Dawn O'Porter is a woman on a mission - to ignite Britain's passion for vintage fashion. As a nation obsessed with cheap, disposable clothing, Dawn and her team of vintage style experts are on hand to show why hunting for one-of-a-kind fashion gems is more exciting, better value for money, and a lot more fun.
This Old Thing delves into the history behind fashion favourites (including the classic Little Black Dress...), advises on how to find gorgeous vintage treasures and shows how a few simple tricks can turn an old item of clothing into a fabulous prized possession. From vintage virgins to retro clothing addicts, This Old Thing is an indispensable style handbook offering even more of the vintage hints, history and how-tos shared by Dawn in the new Channel 4 series.
Tagged in fashion Dawn O'Porter