Abbey Clancy models the OMG Plunge Bra
Julia Roberts boobs were a main focus during her role in Erin Brockovich and it was all down to her incredibly Ultimo OMG Plunge Bra, and now it’s been overhauled with a new design that is 50% lighter.
Michelle Mone OBEMichelle Mone OBE has given her most iconic product a new boost with the help of a team of leading experts from across the globe.
The £27 bra is famous for launching the Ultimo brand and helping flat-chested women to add 2 full cup sizes to their cleavage without resorting to surgery. Ultimo has sold millions of the bras since it first launched on the market in 1999 and, until today, the bra design has remained untouched.
The Ultimo OMG Plunge bra is the only bra in the world to use real silicone gel, which moulds around the breast to create a naturally rounded, but extreme cleavage. Unlike foam the silicone gel actually moves like real boobs creating the ultimate cleavage illusion.
The OMG Plunge BraMichelle Mone OBE, Founder and Creator of Ultimo, said: “This has been a huge year for Ultimo so far - we’ve overhauled the brand, launched a new website and unveiled our gorgeous new ‘face & body’ Abbey Clancy. So it felt like the right time to review our best-selling product, the OMG Plunge bra, and following months of development have managed to decrease its weight by a massive 50 percent.
“Owing to the use of advanced construction techniques, we’ve also improved its structure to give extra boost and projection, and added clever features such as the racer back clip, which gives the option to bring the straps together at the back. If women loved the original, this product is going to blow their minds – it’s without doubt the best, most comfortable and lightweight cleavage bra on the market.”
Ultimo’s heritage is built on enhancing the female form, with a 
specific focus on cleavage boosting and uplift. The company was founded by Michelle in 1996 and is now jointly owned by the entrepreneur and MAS Holdings, the world’s leading manufacturers of intimate apparel.
Michelle added: “This product is the original Ultimo bra, so it’s very close to my heart. Over the past 15 years this bra has helped literally millions of women achieve a cracking cleavage – and it paved the way for a whole series of bust-boosting Ultimo designs.”
Tagged in bra fashion Lingerie Michelle Mone