In the past airbrushing has been used to make stars look thinner but now things are reversing as magazines plump up thin models for their pages.
More and more top magazines are requesting that gaunt looking models and celebrities are given extra curves, a leading digital touch-up agency revealed to the Telegraph last weekend.
Belinda Coleman, of the The Shoemakers Elves, told the newspaper that there is an increase in clients asking for less "extreme" images of thinness and the enhancement of skinny figures: "Where models are looking particularly gaunt, magazines are saying, âWe canât have that-fill out their chests,â" she said.
This is the latest example of the revolution against size zero but is it just reversing things and showing us what we want to see without actually solving the issues behind the camera?
TV programmes such as Gok Wan's How to Look Good Naked and Coleen's Real Women as well as various magazine campaigns are helping to promote a realistic image of a woman's shape and 'natural femininity' seems to be the trend for this summer- but is it really the end of size zero?
Let us know what you think....
Caz Moss- Female First